Monday, June 19, 2006

Shock horror bribery scandal


Radio judging finished today a few hours ago. After days of headphone clad silence, two days of amazingly thorough and lively discussion. The judging infrastructure was flawless. As were the rules. Once on the shortlist or given an award, no piece of work can be downgraded. Only pushed up. And since the shortlist is published as you go, there's no changing your mind about any piece of work either. Naturally some judges then resorted to outright bribery as Ernesto Savaglio from Argentina's Savaglio\TBWA demonstrates here. How did he do? Well you can find out tomorrow.

One of the biggest discussions was about the Grand Prix. As I hear it was among at least one of the other juries. However at the end of the process we came out with an overwhelming favourite. And one that most of us can live with. I wonder if you can guess what it is? Meanwhile we have recognized an impressive spread of work - both conceptually and geographically. I feel we have looked at the category from first principles and looked to establish benchmarks across every category of work. We're also all full of ideas of how to tackle it next year. Trust me: this is a great medium to get involved with, right now. Just remember to bring plenty of unmarked bills if you get invited to judge.

3 Comments:

Anonymous Anonymous said...

ANN: Bud Light Presents Real Men of Genius.

SINGER: Real Men of Genius.

ANN: Today we salute you, Mr. Bud Light Jingle Writer.

SINGER: Mr. Bud Light Jingle Writer...

ANN: Even though your campaign is what, 5 years old? You still manage to clean up at award shows.

SINGER: I got kids that are younger...

ANN: Hey judge, here’s my bud light radio ad, where’s my award.

SINGER: Recipe for success!

ANN: While the rest of us spend months hacking away in cubicles and recording studios, trying desperately to come up with new winners, You have a formula.

SINGER: E equals Grand Prix squared

ANN: Insert mr. witty-descriptive-name here, paste smarmy, sarcastic wisecrack there, and top it off with a back-up singer slash glam rocker

SINGER: Hey that’s me `yo!

ANN: You’re so friggin’ brilliant, a whole generation of writers are left on the outside looking in.

SINGER: Do you guys have an opening?

ANN: So crack open an ice cold Bud Light, Oh Fixture Of the Festivals, and here’s to you getting too drunk to write another ad.

SINGER: Mr. Bud Light Jingle Writer.

ANN: Bud Light Beer. Anheuser-Busch, St. Louis, Missouri

8:08 AM  
Blogger Lilit Reyes said...

I miss our teammate, Cey! Seems she's having a good time there! And congrats for your Lions, David G!

3:09 PM  
Anonymous Anonymous said...

Very nice site! »

2:45 PM  

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